Factors of Market Environment Affecting Retailing in the Period of Economic Crisis as Perceived by Clothing Retailers

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F15%3A00002384" target="_blank" >RIV/46747885:24310/15:00002384 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Factors of Market Environment Affecting Retailing in the Period of Economic Crisis as Perceived by Clothing Retailers
Original language description
The paper presents how Czech clothing retailers perceived influence of environmental changes associated with the economic crisis on their retail operations and businesses in 2007-2012. For this purpose, research investigating the relationship between retailers and their retail environment, consumers, competition, and sourcing in an attempt to estimate the impact of the mentioned factors on clothing retailing in the Czech Republic was conducted in 2014. There were more than 400 clothing retailers contacted in selected towns representing all five town population categories in different regions of the Czech Republic. Consumer income and social factors were considered to have the greatest impact on changes in clothing retailing followed by the mix of factors related to retail competition and consumers? needs, behaviour and store perception. Major factors influencing activities of clothing retailing in 2007-2012 identified by factor analysis were consumers, political and legislative environ
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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