Use of social networks in personnel marketing

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F15%3A00002819" target="_blank" >RIV/46747885:24310/15:00002819 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Use of social networks in personnel marketing
Original language description
Social networks in combination with personnel marketing are the focus of this work. These two currently relevant topics have been subjected to literary research and surveys in scientific databases. Based on the discovered information, a scenario has beenset up for primary qualitative research, to which companies in the Liberec Region have been subjected. The sorting parameter for selection of companies that were subjected to thorough interviews business culture based on the parent companies' geographic origin. The qualitative research focused on internal and external company communication on social networks. The results of the thorough interviews were subjected to a group evaluation, which yielded important information related to the use of social networks for HR purposes. The final phases of the research involved uncovering latent information presented in the concluding synthesis. The aim of this contribution is to present the results of this qualitative research regarding the use o
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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