Options of evaluation of identification questions in marketing research
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F16%3A00003542" target="_blank" >RIV/46747885:24310/16:00003542 - isvavai.cz</a>
Result on the web
<a href="http://seekdl.org/ipct16/registration.html" target="_blank" >http://seekdl.org/ipct16/registration.html</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.15224/978-1-63248-099-6-61" target="_blank" >10.15224/978-1-63248-099-6-61</a>
Alternative languages
Result language
angličtina
Original language name
Options of evaluation of identification questions in marketing research
Original language description
Marketing research is one of the basic methods how to identify changes in economy. Many methods are used to collect data and these methods are accompanied by the identification ques-tions. These identification questions aim to categorize respondents according to selected crite-ria. Sociodemographic characteristics are used in the research of individuals, whereas charac-teristics identifying companies are used in the research of legal entities. The theoretical part of this paper deals with explanation of the role of the identification question in the research and with statistical methods used to evaluate these questions. First, ways how to process data using descriptive statistics are introduced. The second main part deals with the data processing using mathematical statistics, testing of statistical hypothesis. In the following practical part the quan-titative research made using questionnaire is presented
Czech name
—
Czech description
—
Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
—
Result continuities
Project
—
Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
International Conference on Advances in Information Processing and Communication Technology - IPCT 2016
ISBN
978-1-63248-099-6
ISSN
—
e-ISSN
—
Number of pages
5
Pages from-to
71-75
Publisher name
Institute of Research Engineers and Doctors
Place of publication
Roma
Event location
Roma
Event date
Jan 1, 2016
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
—