Website Quality and Shopping Behavior - Quantitative and Qualitative Evidence
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F19%3A00006982" target="_blank" >RIV/46747885:24310/19:00006982 - isvavai.cz</a>
Result on the web
<a href="http://link.springer.com/content/pdf/10.1007/978-3-030-44440-2.pdf" target="_blank" >http://link.springer.com/content/pdf/10.1007/978-3-030-44440-2.pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1007/978-3-030-44440-2" target="_blank" >10.1007/978-3-030-44440-2</a>
Alternative languages
Result language
angličtina
Original language name
Website Quality and Shopping Behavior - Quantitative and Qualitative Evidence
Original language description
This publication focuses on the analysis of web design parameters that are expected to have a potential impact on the user experience and behavior of the website user. The main goal of the following chapters is primarily to clarify the definition of the concept of website quality based on the identification of the patterns of user behavior in the online environment depending on the functional and aesthetic parameters of web design and causal relationships between their combinations. By covering various aspects of user experience and web design, this publication proposes a methodical procedure for measuring the quality of web pages based on both an analysis of secondary sources and the authors’ own experimental results. We believe that this book can help both academics and practitioners better understand the internal motivations of website visitors and provide guidelines for the development and testing of optimized websites in the context of the user experience.
Czech name
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Czech description
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Classification
Type
B - Specialist book
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
<a href="/en/project/TJ02000206" target="_blank" >TJ02000206: Developing the skills necessary for the digital business transformation</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach
Others
Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
ISBN
978-3-030-44440-2
Number of pages
137
Publisher name
Springer International Publishing
Place of publication
Switzerland
UT code for WoS book
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