Socially Responsible Online Marketing

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F21%3A00009004" target="_blank" >RIV/46747885:24310/21:00009004 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.1007/978-3-030-93131-5_4" target="_blank" >http://dx.doi.org/10.1007/978-3-030-93131-5_4</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1007/978-3-030-93131-5_4" target="_blank" >10.1007/978-3-030-93131-5_4</a>

Result language
angličtina
Original language name
Socially Responsible Online Marketing
Original language description
Consumers make their purchasing decisions based on information that is also related to emotions. Customers prefer transparent information that allows them to trust companies and then show interest in their services or products. Corporate social responsibility is one of the critical factors influencing the image. Because the concept of CSR significantly affects the perception of the company among customers and society. Strengthening the image is one of the fundamental goals of marketing. The CSR concept is thus one of the possible aspects of strengthening the image and thus having the edge over the competition. This chapter examines the relationships between CSR communication, brand reputation, and customer shopping intentions.
Czech name
—
Czech description
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Project
<a href="/en/project/TJ02000206" target="_blank" >TJ02000206: Developing the skills necessary for the digital business transformation</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Book/collection name
Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing
ISBN
9783030931308
Number of pages of the result
33
Pages from-to
87-120
Number of pages of the book
239
Publisher name
Springer Nature
Place of publication
Cham
UT code for WoS chapter
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