Customer Requirements Nonlinearity Analysis - the Casestudy of Webpage Design
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F21%3A00014779" target="_blank" >RIV/46747885:24310/21:00014779 - isvavai.cz</a>
Result on the web
<a href="https://drive.google.com/file/d/1FNzI-s_EVrS3jV5zH6gK-9ibEuqMudUs/view?pli=1" target="_blank" >https://drive.google.com/file/d/1FNzI-s_EVrS3jV5zH6gK-9ibEuqMudUs/view?pli=1</a>
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
Customer Requirements Nonlinearity Analysis - the Casestudy of Webpage Design
Original language description
The present article examines the nonlinearity of requirements from common customer satisfaction data. The Kano model is a frequent basis for analyzing the nonlinear effect of meeting customer satisfaction by requirements fulfillment. However, the process of applying the Kano model brings with it several negatives, such as time-consuming for the customer or twice the scope of the questionnaire compared to conventional questionnaires for measuring satisfaction. The presented research points to the possibilities of the implicit derivation of nonlinearity of requirements from standard satisfaction surveys. One dimensional requirements were identified by linear regression and nonlinear type of requirements (attractive, mustbe and indifferent) were identified by Penalty reward contrast analysis. Nonlinear requirements were added to the regression model using nonlinear functions. The results indicate that the accuracy of the regression model was increased by approximately 25%. From a practical point of view, using this approach would allow targeting of measures to improve the quality of products and services.
Czech name
—
Czech description
—
Classification
Type
O - Miscellaneous
CEP classification
—
OECD FORD branch
50204 - Business and management
Result continuities
Project
—
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů