Generation X,Y and Z Preferences for Car-Sharing in Different Situations

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F22%3A00010072" target="_blank" >RIV/46747885:24310/22:00010072 - isvavai.cz</a>
Result on the web
<a href="https://dspace.tul.cz/bitstream/handle/15240/166055/ACC_2022_2_07.pdf?sequence=1" target="_blank" >https://dspace.tul.cz/bitstream/handle/15240/166055/ACC_2022_2_07.pdf?sequence=1</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.15240/tul/004/2022-2-007" target="_blank" >10.15240/tul/004/2022-2-007</a>

Result language
angličtina
Original language name
Generation X,Y and Z Preferences for Car-Sharing in Different Situations
Original language description
The aim of this article is to assess the influence of different generations (X, Y, and Z) on their willingness to prefer a shared car to their own car in specifically defined situations. The research was conducted from December 2021 to March 2022 and involved 741 respondents, equally distributed among the three generations analyzed. The findings of the research suggest that different generations of respondents will not have different preferences for using car-sharing in different situations. Significant differences between generations were only found in the situation where car-sharing would be preferred on the way to school or work. In other cases, no significant dependence between generations was shown. All generations of respondents can imagine using a car share more regularly during travel and entertainment, but not so much with children to clubs or when shopping and running errands at the authorities. This fact can be useful for marketers who need to discern the motives for customer participation in the sharing economy or the car-sharing segment. At the same time, marketing knowledge in connection with the sharing economy will be enhanced.
Czech name
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Czech description
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Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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