Effects of the COVID-19 Pandemic on Corporate Social Responsibility in the Hotel Industry – Case of the Czech Republic

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F22%3A00010184" target="_blank" >RIV/46747885:24310/22:00010184 - isvavai.cz</a>

Result on the web

<a href="https://jots.cz/index.php/JoTS/article/view/414/143" target="_blank" >https://jots.cz/index.php/JoTS/article/view/414/143</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.29036/jots.v13i25.414" target="_blank" >10.29036/jots.v13i25.414</a>

Result language

angličtina

Original language name

Effects of the COVID-19 Pandemic on Corporate Social Responsibility in the Hotel Industry – Case of the Czech Republic

Original language description

This paper concerns Corporate Social Responsibility (CSR) in the hotel industry. The main goal was to find out how the CSR activities of hotels changed during the coronavirus disease pandemic (COVID-19). The research on this topic was executed in the Czech Republic. The Czech Republic, due to the local tourism diversity, provides a representative picture of the topic in a European context. A unique questionnaire survey of 154 respondents selected by quotes was performed in May 2022. Managers of hotels answered questions about CSR efforts before the coronavirus disease pandemic (COVID-19) and now. CSR activities were examined in several areas of economic, social, and environmental responsibility. The picture of CSR evolution over time influenced by the COVID-19 crisis can be seen. The paper presents several surprising facts. It shows that smaller facilities can also perform CSR and that lower annual turnover is not a barrier for hotels. The gathered data and implications are analysed in detailed contingency tables and visualized in a graph. Due to the specificity of the data, the uncertainty coefficient and Cramer‘s V coefficient were chosen to explore possible associations in the dataset. The largest benefit of this study is that the data represents not only external reports of CSR but also strategic thinking of hotel facilities. The next benefit of the study is a unique model of specific CSR activities that hotels perform now.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50901 - Other social sciences

Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2022

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Journal of Tourism and Services

ISSN

1804-5650

e-ISSN

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Volume of the periodical

Vol. 13

Issue of the periodical within the volume

No. 25

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

17

Pages from-to

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UT code for WoS article

000905637300009

EID of the result in the Scopus database

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