Setting a Sustainable Human Resource Strategy in the Context of Sustainable Business and Marketing Principles

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F23%3A00011214" target="_blank" >RIV/46747885:24310/23:00011214 - isvavai.cz</a>
Result on the web
<a href="https://www.igi-global.com/chapter/setting-a-sustainable-human-resource-strategy-in-the-context-of-sustainable-business-and-marketing-principles/325451" target="_blank" >https://www.igi-global.com/chapter/setting-a-sustainable-human-resource-strategy-in-the-context-of-sustainable-business-and-marketing-principles/325451</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.4018/978-1-6684-8681-8.ch005" target="_blank" >10.4018/978-1-6684-8681-8.ch005</a>

Result language
angličtina
Original language name
Setting a Sustainable Human Resource Strategy in the Context of Sustainable Business and Marketing Principles
Original language description
Human resources are valuable, including competencies, which are of key importance for achieving strategic targets. This chapter aims to summarize the findings and to expand the awareness of the professional and lay public about the possibilities of setting a sustainable human resource strategy. The chapter is based on the results of quantitative and qualitative research in the Czech Republic (n = 183). The results show that organizations place a permanent emphasis on the most effective involvement of people in work processes and the acceptance of all aspects of their activities. It is the only dignified way to ensure social responsibility and sustainability in a society-wide dimension, and modern trends in strategic human resources management, such as age management and diversity management. The chapter has a practical and theoretical contribution, as recommendations for setting internal processes of human resource management and marketing are presented, and the theory is also supplemented with other factors that influence the setting of human resource strategy.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Book/collection name
Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing
ISBN
978-16-684-8681-8
Number of pages of the result
20
Pages from-to
92-111
Number of pages of the book
455
Publisher name
IGI Global
Place of publication
—
UT code for WoS chapter
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