Implementing Porter‘s Five Forces Model on Luxury Brands Demonstrated on Нermés Рaris
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F23%3A00011511" target="_blank" >RIV/46747885:24310/23:00011511 - isvavai.cz</a>
Result on the web
<a href="https://www.elibrary.ru/item.asp?id=54520490&pff=1" target="_blank" >https://www.elibrary.ru/item.asp?id=54520490&pff=1</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Implementing Porter‘s Five Forces Model on Luxury Brands Demonstrated on Нermés Рaris
Original language description
What is the position of luxury brands in the contemporary market? What are the changes in the luxury branded market? This question seems to catch more and more attention these days. Technological development, transformation in market structure, generational changes on the part of consumers, and other factors are leading experts and researchers to consider what is the role of luxury brands based on historical heritage in today’s market. For this article, Hermès was chosen as a representative of the traditional luxury house that is based on its heritage.
Czech name
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Czech description
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Classification
Type
O - Miscellaneous
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů