The use of method CRM for SMEs

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F05%3A00000007" target="_blank" >RIV/47813059:19520/05:00000007 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

čeština

Original language name

Využívání metody CRM pro malé a střední podniky

Original language description

This article presents a contemplation of possibility of application CRM in condition of small and medium business. It goes out from theoretical pieces of knowledge, which offers revolting inland and foreign literature concerning problems CRM. This paperdeals with the position of small and medium business on the market and highlights endeavour of authors profit by utmost of information from practice so that they may identify problems of application of CRM. Identification of these problems would help touse this new marketing quality better in theoretical, didactic and practical spheres.

Czech name

Využívání metody CRM pro malé a střední podniky

Czech description

This article presents a contemplation of possibility of application CRM in condition of small and medium business. It goes out from theoretical pieces of knowledge, which offers revolting inland and foreign literature concerning problems CRM. This paperdeals with the position of small and medium business on the market and highlights endeavour of authors profit by utmost of information from practice so that they may identify problems of application of CRM. Identification of these problems would help touse this new marketing quality better in theoretical, didactic and practical spheres.

Type

D - Article in proceedings

CEP classification

AH - Economics

OECD FORD branch

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Project

<a href="/en/project/GA402%2F05%2F0140" target="_blank" >GA402/05/0140: Methodology of Relationship Management and its position in Strategic Marketing and CRM. Advantages and utilization in practise</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2005

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Sborník z mezinárodní konference Regio 2005

ISBN

80-7043-432-5

ISSN

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e-ISSN

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Number of pages

7

Pages from-to

320-326

Publisher name

Plzeň ZČU

Place of publication

Plzeň

Event location

Cheb

Event date

Sep 15, 2005

Type of event by nationality

CST - Celostátní akce

UT code for WoS article

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