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HOW TO MAKE EXHIBITONS IN THE BRANCH OFFICE OF MULTINATIONAL CONCERN

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F09%3A%230000348" target="_blank" >RIV/47813059:19520/09:#0000348 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    HOW TO MAKE EXHIBITONS IN THE BRANCH OFFICE OF MULTINATIONAL CONCERN

  • Original language description

    In my contribution I deal with the use of one of the marketing implements in a multinational concern. Concretely, I focus on benefits of exhibitions not only for promotion, making a purchase, introducing new products, but also keeping established relationships with all target groups such as buyers of goods, suppliers, companies of realization, state institutions, general and professional public and terminal customers.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

  • CEP classification

    AH - Economics

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2009

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Acta academica karviniensia

  • ISSN

    1212-415X

  • e-ISSN

  • Volume of the periodical

    2009

  • Issue of the periodical within the volume

    2

  • Country of publishing house

    CZ - CZECH REPUBLIC

  • Number of pages

    12

  • Pages from-to

  • UT code for WoS article

  • EID of the result in the Scopus database