HOW TO MAKE EXHIBITONS IN THE BRANCH OFFICE OF MULTINATIONAL CONCERN
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F09%3A%230000348" target="_blank" >RIV/47813059:19520/09:#0000348 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
HOW TO MAKE EXHIBITONS IN THE BRANCH OFFICE OF MULTINATIONAL CONCERN
Original language description
In my contribution I deal with the use of one of the marketing implements in a multinational concern. Concretely, I focus on benefits of exhibitions not only for promotion, making a purchase, introducing new products, but also keeping established relationships with all target groups such as buyers of goods, suppliers, companies of realization, state institutions, general and professional public and terminal customers.
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2009
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Acta academica karviniensia
ISSN
1212-415X
e-ISSN
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Volume of the periodical
2009
Issue of the periodical within the volume
2
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
12
Pages from-to
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UT code for WoS article
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EID of the result in the Scopus database
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