Customer Behavior in Trading Processes: A Simulation Based Approach

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F13%3A%230002213" target="_blank" >RIV/47813059:19520/13:#0002213 - isvavai.cz</a>
Result on the web
<a href="http://www.europment.org/library/2013/venice/bypaper/SCI/SCI-16.pdf" target="_blank" >http://www.europment.org/library/2013/venice/bypaper/SCI/SCI-16.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Customer Behavior in Trading Processes: A Simulation Based Approach
Original language description
The aim of this paper is to propose an innovative simulation approach involving customer behavior in the trading processes of a virtual company. Agent-based modeling and simulation techniques are used to implement a multi-agent system to serve as a simulation framework. Our motivation is to use the framework as a basic part of a management system, operating as an integrated component of a real system implemented within a company (e.g. ERP system) so as to investigate and to predict the chosen business metrics of a company. With such a system serving to enable the management of a company to support their decision-making processes. The paper firstly presents some of the existing theories on consumer behavior and the types of factors which influence it. Secondly, the paper characterizes the multi-agent model of a virtual company, the agents participating in the trading negotiation, and the decision-making function. The decision-making function is used to count the product price during the
Czech name
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Czech description
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Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 2013 International Conference on Systems, Control and Informatics (SCI 2013)
ISBN
978-1-61804-206-4
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
111-116
Publisher name
Europmnent
Place of publication
Benátky
Event location
Benátky
Event date
Sep 28, 2013
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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