On some aspects of media communique
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F14%3A%230002572" target="_blank" >RIV/47813059:19520/14:#0002572 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
On some aspects of media communique
Original language description
The paper deals with some selected aspects of the modern media double in the Czech Republic. The authors pay attention to the specifics of the terminology in the given field and point out that the approaches taken by the Czech and some international scholars. Further, the details of the most common used instruments are referred to as they pertain to the examined aspects of the double media such as participation, persuasiveness, credibility and so on. In particular advertising and political elements of the double media are described, which form the basis of the presented and examined examples.
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
AI - Linguistics
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Good Governance and Civil Society: Selected Issues on Relations between State, Economy and Society CGS Studies vol. 3 edited by Adam Jarosz
ISBN
978-1-4438-7050-4
Number of pages of the result
7
Pages from-to
107-114
Number of pages of the book
364
Publisher name
Cambridge Scholars Publishing (UK) - series CGS Studies
Place of publication
Newcastle upon Tyne, Anglie
UT code for WoS chapter
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