Behavior of Czech Consumers during Crisis

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F14%3A%230002741" target="_blank" >RIV/47813059:19520/14:#0002741 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Behavior of Czech Consumers during Crisis

Original language description

This paper presents partial results of primary research on consumer purchasing behavior in times of crisis. It starts with brief theoretical debate on purchasing behavior and short secondary research related to the issues, which is used for the comparison of results. For purpose of collecting data, questionnaire survey was given to 355 respondents in Moravian-Silesian region. Hypotheses deal with the relationship of the financial situation of the respondents and their purchasing behavior. The research analysis disclosed that consumers change their behavior during crisis and MS region has some specifics compared to other regions.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

50204 - Business and management

Project

<a href="/en/project/EE2.3.20.0016" target="_blank" >EE2.3.20.0016: Through the targeted research in the area of small and middle-sized companies to reaching competitive knowledge economy</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2014

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Inernational Science Index

ISBN

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ISSN

1307-6892

e-ISSN

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Number of pages

4

Pages from-to

714-717

Publisher name

Neuvedeno

Place of publication

Neuvedeno

Event location

Madrid

Event date

Mar 27, 2014

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

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