Corporate Social Responsibility: The Importance of the Stakeholder Perception

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F16%3A00010539" target="_blank" >RIV/47813059:19520/16:00010539 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Corporate Social Responsibility: The Importance of the Stakeholder Perception
Original language description
The differing views regarding the role of business in society are often presented as being placed within the stakeholder-shareholder debate. Corporate Social Responsibility (CSR) not only sits comfortably with the mantra of maximising shareholder value, sustainable CRS practices enhance shareholder value. The purpose of the current paper is to focus on the strategic implications of stakeholder approach in theo-retical background with confrontation in a sample of Czech small and medium-sized enterprises (SME) and large enterprises. Data were collected through personal questionnaires that were subsequently evalu-ated by dependence on the type of stakeholders and their level of significance. The findings of the research discovered considerable differences between the perception of the role and importance of the vari-ous stakeholders. The contribution of this paper derives in application of stakeholder approach in Czech enterprises. They are seen as having an obligation to consider society's long-run needs and wants, which implies that they engage in activities that promote benefits for society.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of 9th International Scientific Conference
ISBN
978-609-457-921-9
ISSN
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e-ISSN
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Number of pages
11
Pages from-to
neuvedeno
Publisher name
Vilnius Gediminas Technical University
Place of publication
Vilnius, Lithuania
Event location
Vilnius, Lithuania
Event date
May 12, 2016
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000406677200053

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