Attraction Effect in Marketing Context : Literature Review

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F20%3AA0000159" target="_blank" >RIV/47813059:19520/20:A0000159 - isvavai.cz</a>
Result on the web
<a href="https://digilib.k.utb.cz/handle/10563/45937" target="_blank" >https://digilib.k.utb.cz/handle/10563/45937</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.7441/dokbat.2020" target="_blank" >10.7441/dokbat.2020</a>

Result language
angličtina
Original language name
Attraction Effect in Marketing Context : Literature Review
Original language description
The paper serves mainly as a literature review about the topic of attraction effect with the focus to their practical application and relevance in consumer decision making and marketing. The goal of this paper is to summarize and compare the previous research about the attraction effect made in the field of behavioural economics and decision making, putting it in the marketing context. This paper employs the method of bibliometric analysis focused on period from 1982- 2020 to tract the growing research interest among authors. Taking in account 120 studies indexed in Web of Science, the growing interest in the past years can be noted and major keywords associated with the topic were identified, forming five clusters. Based on the results of the bibliometric analysis the literature review is presented focusing on the marketing context with the goal to pinpoint the direction of the possible future research. It was found out that certain aspects reflecting marketing reality like brands, different types of products or real economic consequences of choices are just recently gaining attention in the studies.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
DOKBAT 2020 - 16th Annual International Bata Conference for Ph.D. Students and Young Researchers
ISBN
9788074549359
ISSN
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e-ISSN
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Number of pages
12
Pages from-to
295-306
Publisher name
Tomas Bata University in Zlín
Place of publication
Zlín
Event location
Zlín
Event date
Sep 2, 2020
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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