The Optimal Volume of CRM Services for Small Business
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F20%3AA0000177" target="_blank" >RIV/47813059:19520/20:A0000177 - isvavai.cz</a>
Result on the web
<a href="http://sersc.org/journals/index.php/IJAST/article/view/5176/3287" target="_blank" >http://sersc.org/journals/index.php/IJAST/article/view/5176/3287</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The Optimal Volume of CRM Services for Small Business
Original language description
The purpose of this paper is to solve the existing problem with inappropriate CRM services for immediate solution; therefore, the volume of CRM services for small businesses is recommended to increase their potential. The designed approach uses the CRM evaluation by 8 criteria, such as automatic procedures, social media integration or key performance indicators. The final evaluation uses a Fuller triangle to determine weights of specified criteria and the TOPSIS method to specify performance scores by CRM variability of CRM services. Achieved results show the level of availability in specified CRM services (criteria) with variability for top, middle, bottom, popular, or affordable CRM. An overview is also available through selected CRMs.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
International Journal of Advanced Science and Technology
ISSN
2005-4238
e-ISSN
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Volume of the periodical
29
Issue of the periodical within the volume
3
Country of publishing house
AU - AUSTRALIA
Number of pages
21
Pages from-to
4209-4229
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85081626521