New possibilies of Communication of E-shops and their importance

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F22%3AA0000325" target="_blank" >RIV/47813059:19520/22:A0000325 - isvavai.cz</a>

Result on the web

<a href="https://ojs.umb.sk/index.php/nfr/index?fbclid=IwAR0fSCiMqXxvBEnhPwwO6ELdlVSrweO9uwCFCLaZvALqoA90MXsGwk7tPWg" target="_blank" >https://ojs.umb.sk/index.php/nfr/index?fbclid=IwAR0fSCiMqXxvBEnhPwwO6ELdlVSrweO9uwCFCLaZvALqoA90MXsGwk7tPWg</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

New possibilies of Communication of E-shops and their importance

Original language description

The article deals with the communication of the Westwing web e-shop. The article aims to describe the methods of communication of this e-shop on the verbal level. In the introduction of the article, the topic of communication is set in a broader framework of time and content. This is followed by a review of the selection of professional literature on the topic, a description of the theoretical grasp of the research investigation with a terminological explanation of the relevant concepts and then an enumeration of the methods used. Within the verbal investigation, it is examined how the integration of the recipient into the communication is approached in the communication of the web application, what means are used in doing so, how the symbiosis between the verbal and non-verbal components of communication is realized, and what persuasive means are chosen in the communication. The examples of the communication of this e-shop are used to reveal new possibilities of influencing potential clients and the potential of sales applications. The article concludes by highlighting the importance of creativity for advertising in virtual environments. At the same time, attention is focused on the educational dimension of the new type of communication and its use in the development of professional courses at universities.

Czech name

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Czech description

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Type

J_ost - Miscellaneous article in a specialist periodical

CEP classification

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OECD FORD branch

50802 - Media and socio-cultural communication

Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2022

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Nová filologická revue

ISSN

1338-0583

e-ISSN

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Volume of the periodical

Vol. 14

Issue of the periodical within the volume

No. 1 (2022)

Country of publishing house

SK - SLOVAKIA

Number of pages

183

Pages from-to

156-174

UT code for WoS article

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EID of the result in the Scopus database

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