Fear of Missing out and Its Impact on Consumer Decision Making in Relation to Product Purchases in the Metaverse

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F24%3AA0000479" target="_blank" >RIV/47813059:19520/24:A0000479 - isvavai.cz</a>

Result on the web

<a href="https://cebr.vse.cz/pdfs/cbr/2024/04/02.pdf" target="_blank" >https://cebr.vse.cz/pdfs/cbr/2024/04/02.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.18267/j.cebr.361" target="_blank" >10.18267/j.cebr.361</a>

Result language

angličtina

Original language name

Fear of Missing out and Its Impact on Consumer Decision Making in Relation to Product Purchases in the Metaverse

Original language description

The metaverse is experiencing a resurgence, embodying a digital realm constructed through technologies such as virtual reality, augmented reality, cryptocurrency and the internet. The metaverse is a trending and widely discussed topic. Companies are still intensely weighing the pros and cons of joining this space, and it is not an easy decision for them to make. Thus, to make this decision easier, there is a clear need for studies that clarify users’ perception and intention of using the metaverse for purchasing products. Therefore, this study focuses on investigating the relationship between attitude and intention to purchase products in the metaverse and users' level of "fear of missing out" (FoMO) as a phenomenon that is currently significantly influencing consumers. A questionnaire was used for collecting the primary data. The research sample consisted of 425 respondents overall. The findings indicate that individuals in the cluster exhibiting heightened levels of FoMO tend to perceive metaverse product purchases as less sensible. Intriguingly, despite this lower perceived sensibility, over half of the individuals in this cluster express an intention to engage in metaverse-based purchases. Additionally, this particular cluster emerges as having the most pronounced inclination to purchase in the metaverse as soon as possible.

Czech name

—

Czech description

—

Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

—

OECD FORD branch

50204 - Business and management

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2024

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Central European Business Review

ISSN

1805-4854

e-ISSN

—

Volume of the periodical

13

Issue of the periodical within the volume

4

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

17

Pages from-to

21-37

UT code for WoS article

—

EID of the result in the Scopus database

2-s2.0-85206302633