Has the COVID-19 Pandemic Changed the Way Travel Agencies Clients’ Make Decisions?

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F24%3AA0000511" target="_blank" >RIV/47813059:19520/24:A0000511 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.15611/2024.92.5.13" target="_blank" >http://dx.doi.org/10.15611/2024.92.5.13</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.15611/2024.92.5.13" target="_blank" >10.15611/2024.92.5.13</a>

Result language
angličtina
Original language name
Has the COVID-19 Pandemic Changed the Way Travel Agencies Clients’ Make Decisions?
Original language description
The main goal of this chapter was to identify changes in the decision-making process regarding the purchase of package tours in three different periods: before, during and after the COVID-19 pandemic. Identifying these changes will allow both researchers and practitioners to better understand the evolution of consumer behaviour and adapt business strategies to changing market realities. To achieve the research goal, a literature search was conducted and field research was undertaken (N2020 = 1.502 and N2022 = 1.508). In the case of secondary sources, the method of content analysis was used in the adopted research area. Descriptive statistics methods were used to analyse data from primary sources collected using the indirect survey technique (CAWI).
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Book/collection name
The Importance of Universities for Society and Economy. The Experience of Researchers from the Visegrád Group
ISBN
9788367899918
Number of pages of the result
10
Pages from-to
207-216
Number of pages of the book
228
Publisher name
Publishing House of Wroclaw University of Economics and Business
Place of publication
Wroclaw
UT code for WoS chapter
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