Modern method of marketing training using web based simulator - marketing master
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23210%2F01%3A00065669" target="_blank" >RIV/49777513:23210/01:00065669 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Modern method of marketing training using web based simulator - marketing master
Original language description
Paper describes basic goals, structure and principles of management game Marketing Master. Marketing Master is a multimedia software oriented on training business - especially marketing - activities of an industrial enterprise. It offers an environment of a virtual industrial company (-ies) and virtual markets for simulation of business activities.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
JD - Use of computers, robotics and its application
OECD FORD branch
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Result continuities
Project
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Continuities
Z - Vyzkumny zamer (s odkazem do CEZ)
Others
Publication year
2001
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Modern method of marketing training using web based simulator - marketing master
ISBN
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ISSN
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e-ISSN
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Number of pages
4
Pages from-to
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Publisher name
Neuveden
Place of publication
Neuveden
Event location
Neuveden
Event date
Jan 1, 2001
Type of event by nationality
CST - Celostátní akce
UT code for WoS article
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