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Social marketing and social services

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23330%2F20%3A43961515" target="_blank" >RIV/49777513:23330/20:43961515 - isvavai.cz</a>

  • Result on the web

    <a href="http://hdl.handle.net/11025/47240" target="_blank" >http://hdl.handle.net/11025/47240</a>

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Social marketing and social services

  • Original language description

    In the context of social services, social marketing can be used in relation to the public (in the sense of a wide and internally undifferentiated circle of people targeted by social marketing) in order to contribute to solving a selected social problem, as well as in relation to disadvantaged, excluded or marginalized people or groups. In this sense, social marketing is a suitable tool by which certain products, services or information are conveyed to people &quot;on the fringes&quot; of modern societies, which reard to the specific socio-cultural conditions in which they live. The opportunities of both of these positions for social marketing are presented in the text against the background of Act No. 108/2006 Coll. on Social Services, which forms the legislative framework for the activities of non-profit organizations that provide social services in the Czech Republic.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

  • OECD FORD branch

    50902 - Social sciences, interdisciplinary

Result continuities

  • Project

    <a href="/en/project/TL02000055" target="_blank" >TL02000055: Effective marketing as a tool to ensure the competitiveness and sustainable development of non-profit organizations providing social services</a><br>

  • Continuities

    P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Others

  • Publication year

    2020

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Opportunities and Threats to Current Management of Non-profit Organizations in Cross-border Comparison

  • ISBN

    978-3-86367-063-4

  • ISSN

  • e-ISSN

  • Number of pages

    13

  • Pages from-to

    123-135

  • Publisher name

    GUC - Verlag der Gesellschaft für Unternehmensrechnung und Controlling m.b.H.

  • Place of publication

    Chemnitz

  • Event location

    ZOOM platform (online)

  • Event date

    Nov 20, 2020

  • Type of event by nationality

    CST - Celostátní akce

  • UT code for WoS article