The UAE Tour, cycling stars, and Twitter: Tweeting as part of promoting the host country
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23330%2F21%3A43959941" target="_blank" >RIV/49777513:23330/21:43959941 - isvavai.cz</a>
Result on the web
<a href="https://sciendo.com/pdf/10.2478/pcssr-2021-0019" target="_blank" >https://sciendo.com/pdf/10.2478/pcssr-2021-0019</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.2478/pcssr-2021-0019" target="_blank" >10.2478/pcssr-2021-0019</a>
Alternative languages
Result language
angličtina
Original language name
The UAE Tour, cycling stars, and Twitter: Tweeting as part of promoting the host country
Original language description
Using the example of the 2019 inaugural UAE Tour, this study demonstrates how cycling stars indirectly promote countries hosting globally watched sporting events through their Twitter accounts. This study presents a qualitative and quantitative content analysis of the Twitter activity of selected cycling stars. However, this promotion is only a secondary result of their activity on social media; professional athletes use their Twitter accounts as a platform for self-presentation and to show their daily lives to fans. If the athletes are active on social media, it is almost impossible for them to avoid speaking about the host countries, indirectly evaluate them, and provide information about them to their followers. While sports celebrities’ social media profiles are a limited space for the promotion of host countries, they can also help improve the image of the countries and present them in a positive light. Of course, political leaders use countless public or sports diplomacy tools to promote their countries abroad, and online platforms are not necessarily a key element in the promotion of their international image.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50601 - Political science
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Physical Culture and Sport. Studies and Research
ISSN
2081-2221
e-ISSN
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Volume of the periodical
2021
Issue of the periodical within the volume
91
Country of publishing house
PL - POLAND
Number of pages
13
Pages from-to
59-71
UT code for WoS article
000696999300006
EID of the result in the Scopus database
2-s2.0-85116003469