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Visual Appeal of Destination web pages: An Exploratory Eye tracking study on Generation Y

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F16%3A43928964" target="_blank" >RIV/49777513:23510/16:43928964 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Visual Appeal of Destination web pages: An Exploratory Eye tracking study on Generation Y

  • Original language description

    Information and Communication Technologies (ICT) have dramatically changed the provision of tourism destination information. That is the reason it is becoming critical for destination and businesses in the tourism industry to have a strong online presence. In order to achieve this goal, the proper use of online channels is crucial. The goal becomes more difficult when considering different behavior of web page users regarding their age cohort. The article focuses on Generation Y web page users and their evaluation of selected official town destinations' web pages (5 main tourism attractions in Central Europe). The focus is on visual appeal of the websites. With help of a mix of qualitative research approaches, including an eye tracking study followed by questionnaires, the authors evaluate those web pages from different points of view and try to compare the results. The authors also found several conclusions for positioning of various visual contents of the web page.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AE - Management, administration and clerical work

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2016

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Proceedings of The 27th International Business Information Management Association Conference

  • ISBN

    978-0-9860419-6-9

  • ISSN

  • e-ISSN

  • Number of pages

    10

  • Pages from-to

    1289-1299

  • Publisher name

    International Business Information Management Association

  • Place of publication

    Norristown

  • Event location

    Milan

  • Event date

    May 4, 2016

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article