Visual Appeal of Destination web pages: An Exploratory Eye tracking study on Generation Y
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F16%3A43928964" target="_blank" >RIV/49777513:23510/16:43928964 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Visual Appeal of Destination web pages: An Exploratory Eye tracking study on Generation Y
Original language description
Information and Communication Technologies (ICT) have dramatically changed the provision of tourism destination information. That is the reason it is becoming critical for destination and businesses in the tourism industry to have a strong online presence. In order to achieve this goal, the proper use of online channels is crucial. The goal becomes more difficult when considering different behavior of web page users regarding their age cohort. The article focuses on Generation Y web page users and their evaluation of selected official town destinations' web pages (5 main tourism attractions in Central Europe). The focus is on visual appeal of the websites. With help of a mix of qualitative research approaches, including an eye tracking study followed by questionnaires, the authors evaluate those web pages from different points of view and try to compare the results. The authors also found several conclusions for positioning of various visual contents of the web page.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of The 27th International Business Information Management Association Conference
ISBN
978-0-9860419-6-9
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
1289-1299
Publisher name
International Business Information Management Association
Place of publication
Norristown
Event location
Milan
Event date
May 4, 2016
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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