BRANDING OF NON-PROFIT ORGANIZATIONS EXEMPLIFIED BY LIBRARIES
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F16%3A43931787" target="_blank" >RIV/49777513:23510/16:43931787 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
BRANDING OF NON-PROFIT ORGANIZATIONS EXEMPLIFIED BY LIBRARIES
Original language description
This paper presents the importance of branding in the non-profit sector represented by libraries. Its recommendations for libraries are presented in the form of a comparison with the branding of libraries in other countries and selected results of research conducted in the non-profit sector in the Czech Republic. Also presented in the paper are the advantages and disadvantages of the implementation of branding in libraries. Last but not least, the paper outlines the key trends in branding.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
MARKETING IDENTITY: Brands we love - Part I.
ISBN
978-80-8105-840-0
ISSN
1339-5726
e-ISSN
neuvedeno
Number of pages
11
Pages from-to
73-83
Publisher name
Faculty of Mass Media Communication, University of Ss.Cyril and Methodius in Trnava
Place of publication
Trnava
Event location
Smolenice
Event date
Nov 8, 2016
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000410451700007