Strategic Corporate Performance Management: A Customer-Oriented Approach

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F17%3A43932547" target="_blank" >RIV/49777513:23510/17:43932547 - isvavai.cz</a>

Result on the web

<a href="http://dx.doi.org/10.5772/intechopen.69708" target="_blank" >http://dx.doi.org/10.5772/intechopen.69708</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.5772/intechopen.69708" target="_blank" >10.5772/intechopen.69708</a>

Result language

angličtina

Original language name

Strategic Corporate Performance Management: A Customer-Oriented Approach

Original language description

The contemporary world is characterized by enormous development of globalization on the basis of fast spread of information enabled by modern information technologies. The development of the last decades is full of twists and is very difficult to predict. Under these conditions, the society’s paradigm is changing as for the corporate economy management. The significance of non-financial indicators grows, they, in connection with the financial ones, can identify conditions much better and influence corporate performance indicators. The new management orientation, strategic and performance oriented, is connected with transmission from static models to dynamic ones, which can flexibly react to changes within entrepreneurial environment. An interdisciplinary approach to strategic corporate management plays a key role in it. An important role is played by the interdisciplinary holistic approach to corporate management, responding to rapid changes in production related to the individualization of the products according to customer requirements and shortening its life cycle. Under these conditions, the most important factor for market success becomes a customer, whose satisfaction and loyalty to the company must be measured to be able to create conditions for stable growth corporate performance. The great attention is also given to the theoretical basis on which corporate performance management is created. The most important part of customer-oriented management is data acquisition from the measurement of customer experience. The questionnaire survey was the basis for gaining of the primary data source for the customer’s satisfaction and loyalty measurements on the net promoter score (NPS) principle. The product analysis (e.g. passenger cars) in the view of value for the customer provides corporate knowledge about the attributes of satisfaction and loyalty, essential for making strategic decisions about the production and the growth of corporate performance.

Czech name

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Czech description

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Type

C - Chapter in a specialist book

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2017

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Book/collection name

Corporate Governance and Strategic Decision Making

ISBN

978-953-51-3554-8

Number of pages of the result

19

Pages from-to

137-155

Number of pages of the book

224

Publisher name

InTech

Place of publication

Rijeka, Croatia

UT code for WoS chapter

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