An analysis of local search engines in Europe with a focus on the Czech market

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F17%3A43932932" target="_blank" >RIV/49777513:23510/17:43932932 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
An analysis of local search engines in Europe with a focus on the Czech market
Original language description
There are numerous search engines on the Internet, thanks to which users can quickly access information from all over the world. One of the world’s best-known search engines is Google; however, in Europe it has two local competitors – Yandex and Seznam.cz. This paper focuses on the Czech search engine, Seznam.cz, and an evaluation of its position in the Czech market as well as, on a wider scale, the European market. The analysis of the economic performance of Seznam.cz revealed that the company has excellent financial results. The two main search engines used by Czech Internet users are Seznam.cz and Google. Market research has indicated that while in the past the most widely used search engine was Seznam.cz, in recent years its share has been rapidly dropping, and since 2016 the majority of Czech Internet users have been using Google. The Seznam.cz Company has recently been transforming into a media empire and news server. With respect to the wide range of its services, the company can be expected to grow despite a decrease in its search engine market share.
Czech name
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Czech description
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Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Vision 2020: Sustainable Economic development, Innovation Management, and Global Growth
ISBN
978-0-9860419-9-0
ISSN
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e-ISSN
neuvedeno
Number of pages
10
Pages from-to
1613-1622
Publisher name
International Business Information Management Association
Place of publication
Norristown
Event location
Madrid, Spain
Event date
Nov 8, 2017
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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