Recruitment through the use of corporate websites and social media – a case study: Association of Public Transport Companies in the Czech Republic

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F18%3A43954380" target="_blank" >RIV/49777513:23510/18:43954380 - isvavai.cz</a>

Result on the web

<a href="https://webcentrum.muni.cz/169365" target="_blank" >https://webcentrum.muni.cz/169365</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Recruitment through the use of corporate websites and social media – a case study: Association of Public Transport Companies in the Czech Republic

Original language description

In recent years, the use of corporate websites and social media to recruit potential job applicants have been playing an important role in HR practises. It is also evident that corporate websites and social media sites are considered as one of the key tools for attracting and selecting job seekers. The study is focused on online recruitment of the companies which are members of Czech Association of Public Transport Companies. Hiring employees at the beginning of 2018 was not easy in the Czech Republic because there was very low unemployment. The driver was among the first position in-demand. The research aim was to determine how the selected companies use the internet for recruitment activities. The paper reports the findings from the survey focused on evaluation of 19 corporate websites and social media sites in 2018. It was also used the Spearman correlation coefficient to determine whether there was a correlation between the level of e-rucruitment and the level of company size and between the level of e-rucruitment and the level of company profit. Findings of the study are useful for an improvement of company’s communication and their recruitment process on the Internet and for an increase of the attractiveness of companies for people who are looking for their future employer

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2018

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Proceedings of the International Scientific Conference of Business Economics, Management and Marketing 2018

ISBN

978-80-210-9164-1

ISSN

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e-ISSN

neuvedeno

Number of pages

9

Pages from-to

9-17

Publisher name

Masaryk University

Place of publication

Brno

Event location

Prušánky-Nechory

Event date

Sep 6, 2018

Type of event by nationality

EUR - Evropská akce

UT code for WoS article

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