Funding of Non-Profit Organizations through Crowdfunding – Factors of Success

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F20%3A43960646" target="_blank" >RIV/49777513:23510/20:43960646 - isvavai.cz</a>
Result on the web
<a href="http://hdl.handle.net/11025/42577" target="_blank" >http://hdl.handle.net/11025/42577</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Funding of Non-Profit Organizations through Crowdfunding – Factors of Success
Original language description
Non-profit organizations are an indispensable part of the economy, but they often face difficulties in securing sufficient financial resources to carry out their activities. The aim of the paper is therefore to present crowdfunding as a possible alternative source of funding and to analyse in particular the factors that may increase the likelihood of successful funding through this instrument. Successful financing is understood in terms of reaching the required target financial amount (or exceeding it). Crowdfunding success depends on the willingness of strangers to support the affairs of others. The article demonstrates the motives for supporting campaigns, as well as the influence of the chosen crowdfunding model and other factors regarding campaigns that influence the success of funding. The paper focuses on systematic literature review and other research studies on the subject to fulfil the outputs of the paper. These include: overview analysis of the main approaches and principles of crowdfunding and overview analysis of basic factors that have a positive effect on the success of crowdfunding.
Czech name
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Czech description
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Project
<a href="/en/project/TL02000055" target="_blank" >TL02000055: Effective marketing as a tool to ensure the competitiveness and sustainable development of non-profit organizations providing social services</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Opportunities and Threats to Current Management of Non-profit Organizations in Cross-border Comparison
ISBN
978-3-86367-063-4
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
69-77
Publisher name
Vertrieb der Gesellschaft für Unternehmensrechnung und Controlling m.b.H.
Place of publication
Chemnitz
Event location
online
Event date
Nov 20, 2020
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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