Live Web Chat as a Website Communication Tool - the Case Study of Czech Spa Resorts´ Websites

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F22%3A43965565" target="_blank" >RIV/49777513:23510/22:43965565 - isvavai.cz</a>
Result on the web
<a href="https://www.conferences-scientific.cz/file/9788088203285" target="_blank" >https://www.conferences-scientific.cz/file/9788088203285</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Live Web Chat as a Website Communication Tool - the Case Study of Czech Spa Resorts´ Websites
Original language description
The aim of the article is to provide analysis of websites of Czech spa resorts with focus whether they are using live web chat as communication tool to reach their customers. Live web chat is modern tool of synchronous exchange of information between customers and the companies. By implementing web chat technology, company can increase sales or the value of the average order. On the other hand, the implementation of web chat is associated with high investment and operational costs. Moreover, almost half of the customers never used live web chat before. The results show that from 127 analyzed websites of Czech spa resorts, only 11% are using live web chat widgets. Moreover, there is significant variance in the ready-made solutions used (with Daktela or Smartsupp as leading solutions). Those widgets are mostly (71%) placed on bottom-right of the website.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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