Modelling trust dimensions on social media

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F22%3A43966256" target="_blank" >RIV/49777513:23510/22:43966256 - isvavai.cz</a>

Result on the web

<a href="https://journals.vilniustech.lt/index.php/JBEM/article/view/17387/11300" target="_blank" >https://journals.vilniustech.lt/index.php/JBEM/article/view/17387/11300</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3846/jbem.2022.17387" target="_blank" >10.3846/jbem.2022.17387</a>

Result language

angličtina

Original language name

Modelling trust dimensions on social media

Original language description

Trust plays an important role in social media communication. For companies, trust is an important determinant of successful online communication. Thus, there is a pressing need to understand consumers’ trust in the socially mediated environment This paper presents a research study focused on modelling trust dimensions on social media. The main objective of this research is to identify which dimensions of trust play the most significant role in building trust in communica-tion on social media. The second objective is focused on the development and validation of the five-factor trust measurement scale. A questionnaire survey (n = 1000) was used as a tool to gather data. Exploratory factor analysis, confirmatory factor analysis and multiple regression analysis were used for data analysis and modelling. The research findings provide a deeper understanding of the factors that influence trust in the context of social media communication and expand existing knowledge. The conducted research uncovers the main trust dimensions that can be used to influence consum-ers’ attitudes toward companies operating online. Our model can help companies shape their com-munication to the right tone by highlighting the crucial factors that have a direct influence on trust.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

—

OECD FORD branch

50204 - Business and management

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2022

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Journal of Business Economics and Management

ISSN

1611-1699

e-ISSN

2029-4433

Volume of the periodical

23

Issue of the periodical within the volume

4

Country of publishing house

LT - LITHUANIA

Number of pages

20

Pages from-to

937-956

UT code for WoS article

000860318200001

EID of the result in the Scopus database

2-s2.0-85138550961