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What motivates Czech rural retailers? A qualitative study from an unfavorable entrepreneurship environment

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F23%3A43970593" target="_blank" >RIV/49777513:23510/23:43970593 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    What motivates Czech rural retailers? A qualitative study from an unfavorable entrepreneurship environment

  • Original language description

    Rural retail is a concept that has significant benefits for local society in countryside locations. To shape the appropriate conditions for the development of this generally beneficial phenomenon, we need to ask what motivates rural entrepreneurs to give priority to sustaining their business in small Czech villages with less than 1,000 inhabitants. No previous studies were focused on the external and internal factors that influence the entrepreneurial sustainability of rural retail in Czechia. Through a qualitative approach, this study aims to explore the motivation to keep being a rural retail entrepreneur in the unfavourable conditions of Czech rural retail. The summary results of a qualitative study among 30 rural retail entrepreneurs supported by the presentation of five case studies describe how rural retail entrepreneurs face obstacles and how they perceive the gradual changes in the retail market and changes in consumer behaviour. We also identify the most significant external and internal factors that influence a rural retail entrepreneur and show how the motives intersect.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2023

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Opportunities and Threats to Current Business Management in Cross-border Comparison 2023

  • ISBN

    978-3-86367-071-9

  • ISSN

  • e-ISSN

  • Number of pages

    10

  • Pages from-to

    59-68

  • Publisher name

    GUC - Verlag der Gesellschaft für Unternehmensrechnung und Controlling m.b.H.

  • Place of publication

    Lößnitz

  • Event location

    Železná Ruda

  • Event date

    Nov 9, 2023

  • Type of event by nationality

    EUR - Evropská akce

  • UT code for WoS article