What motivates Czech rural retailers? A qualitative study from an unfavorable entrepreneurship environment
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F23%3A43970593" target="_blank" >RIV/49777513:23510/23:43970593 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
What motivates Czech rural retailers? A qualitative study from an unfavorable entrepreneurship environment
Original language description
Rural retail is a concept that has significant benefits for local society in countryside locations. To shape the appropriate conditions for the development of this generally beneficial phenomenon, we need to ask what motivates rural entrepreneurs to give priority to sustaining their business in small Czech villages with less than 1,000 inhabitants. No previous studies were focused on the external and internal factors that influence the entrepreneurial sustainability of rural retail in Czechia. Through a qualitative approach, this study aims to explore the motivation to keep being a rural retail entrepreneur in the unfavourable conditions of Czech rural retail. The summary results of a qualitative study among 30 rural retail entrepreneurs supported by the presentation of five case studies describe how rural retail entrepreneurs face obstacles and how they perceive the gradual changes in the retail market and changes in consumer behaviour. We also identify the most significant external and internal factors that influence a rural retail entrepreneur and show how the motives intersect.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Opportunities and Threats to Current Business Management in Cross-border Comparison 2023
ISBN
978-3-86367-071-9
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
59-68
Publisher name
GUC - Verlag der Gesellschaft für Unternehmensrechnung und Controlling m.b.H.
Place of publication
Lößnitz
Event location
Železná Ruda
Event date
Nov 9, 2023
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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