Phenomenal trust intervention model

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23520%2F10%3A00503979" target="_blank" >RIV/49777513:23520/10:00503979 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Phenomenal trust intervention model
Original language description
The paper deals with impersonal trust modeling focusing on intervention effect. Terms as trust, trust representation, phenomenal trust as a modification of impersonal trust, and trust representation are introduced. Brief description of extended trust model covering several factors effecting phenomenal trust forming is presented. Proposed model covers following basic factors: initial trust, product reputation, number of product recommendations, and trusting disposition as a representation of non rationalpart of human factor. With respect to trust forming, the method of intentional intervention on trust modeling is proposed. The model of trust evolution is extended in this way. The comparison of trust model with and without using intervention effect isdiscussed. The parameter values of trust intervention, i.e. intervention power, and intervention distribution are modified and the effect of these modifications on trust is demonstrated. Evaluation of intervention effect by entropy, relat
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2010
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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