Relationship between the strategy and corporate goals

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F13%3A43885951" target="_blank" >RIV/60076658:12510/13:43885951 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Relationship between the strategy and corporate goals

Original language description

For every companies in today's turbulent times it is very important to clarify its strategy and business objectives. Strategy and objectives of the company are the cornerstone for business competitiveness and should be consistent. The aim of this paper is to map the relationship between the sustance of firm strategy and set corporate goals. This article is supported by the GAJU 079/2013/S Management Models of Small and Medium-Sized Enterprises (principal investigator doc. Ing. Ladislav Rolínek, Ph.D.).The issues are addressed on a sample of 187 small and medium-sized enterprises from the Czech Republic. Data was collected through face-to-face questionnaire survey , primarily using quantitative method supplemented by qualitative depth interviews. Due to incomplete information the analysis was carried out only on 129 small and medium-sized enterprises. Of the featured strategy the most frequent strategy is focused on quality (51 companies), stabilization of the market (25 companies) and

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2013

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

The Macrotheme Review

ISSN

1848-4735

e-ISSN

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Volume of the periodical

3

Issue of the periodical within the volume

2

Country of publishing house

FR - FRANCE

Number of pages

6

Pages from-to

164-169

UT code for WoS article

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EID of the result in the Scopus database

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