Influence of Competitive Advantage on Formulation Business Strategy

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F14%3A43889761" target="_blank" >RIV/60076658:12510/14:43889761 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Influence of Competitive Advantage on Formulation Business Strategy

Original language description

In current environment, with growing interdependence between the markets and in increasing competition, it is more difficult to maintain current enterprise market position. It is more and more important to correctly select companies' strategy, because asmentioned by Kotler: "if the company has the same strategy as the competitors, it actually does not have a strategy. For these reasons it is necessary for the company to base this strategy on their own market position and build on their distinctive competitive advantage." The aim of this paper is to analyze the relationship between competitive advantage and strategy and to determine in what areas of business companies have the most connected strategy with their own competitive advantage.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2014

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Procedia Economics and Finance

ISBN

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ISSN

2212-5671

e-ISSN

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Number of pages

8

Pages from-to

687-694

Publisher name

Elsevier Science BV

Place of publication

Amsterdam

Event location

Brno

Event date

Mar 6, 2014

Type of event by nationality

EUR - Evropská akce

UT code for WoS article

000345439100081