The predictors of the willingness to recommend a visit for diversified tourism attractions

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F15%3A43888938" target="_blank" >RIV/60076658:12510/15:43888938 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.1515/cjot-2015-0005" target="_blank" >http://dx.doi.org/10.1515/cjot-2015-0005</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1515/cjot-2015-0005" target="_blank" >10.1515/cjot-2015-0005</a>

Result language
angličtina
Original language name
The predictors of the willingness to recommend a visit for diversified tourism attractions
Original language description
The predictors of a positive word-of-mouth experience as an important destination loyalty factor among tourist in the Šumava and South Bohemian Touristic Regions were studied via structural equation modelling. The perception of quality, on-site experience, and the perception of value as the mediators between the motivation to visit and the word-of-mouth experience were studied. The pleasant ?natural? environment, the history, the accessibility, and the closeness were found as the pull motivation factors. Social gathering, education, self-reflection, and relaxation were revealed as the push motivation factors. Speaking of the common-place factors, the complexity, the novelty, and the density were all identified as factors of perception of the visited environment. The on-site experience is given by pleasure, arousal, and dominance feelings. The model ?motivation to visit ? quality of environment ? on-site experience ? perceived value of environment ? satisfaction with visit ? willingness to recommend the visit? was found as being appropriate for the collected data.
Czech name
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Czech description
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Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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