Application of structural equation modeling to explain online shoppers' response to price comparison sites

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F17%3A43896114" target="_blank" >RIV/60076658:12510/17:43896114 - isvavai.cz</a>

Result on the web

<a href="http://dx.doi.org/10.1145/3108421.3108424" target="_blank" >http://dx.doi.org/10.1145/3108421.3108424</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1145/3108421.3108424" target="_blank" >10.1145/3108421.3108424</a>

Result language

angličtina

Original language name

Application of structural equation modeling to explain online shoppers' response to price comparison sites

Original language description

Customers often use environment price comparison sites when they want to buy some product or service over the Internet. These sites help them while searching of products or services, give them an overview on prices, and other pieces of information. Moreover, they also can affect consumers&apos; perception of the risks associated with online buying. The purpose of this study is to develop a theoretical model which would explain the factors influencing the intentions of online buyers to purchase in situation when they use price comparison sites. The price consciousness, perception of quality of delivery, reputation and risk perception were seen as factors influencing the purchase intention of online buyers. The results show that information provided by online price comparison site positively influences the perception of online shoppers, and play a positive role in reducing risk and increasing purchase intention of consumers. ? 2017 Association for Computing Machinery.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)

Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2017

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

ACM International Conference Proceeding Series

ISBN

978-1-4503-5248-2

ISSN

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e-ISSN

neuvedeno

Number of pages

4

Pages from-to

72-75

Publisher name

ACM New York, NY, USA

Place of publication

New York

Event location

Turku

Event date

Jun 14, 2017

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

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