Profile Of Visitors in the National Park Šumava and their Attitude to Environmentally Friendly Tourism Offers

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F17%3A43896218" target="_blank" >RIV/60076658:12510/17:43896218 - isvavai.cz</a>

Result on the web

<a href="http://www.itema-conference.com/uploads/6/5/4/7/65475757/itema_2017_conference_proceedings_draft_version_2.pdf" target="_blank" >http://www.itema-conference.com/uploads/6/5/4/7/65475757/itema_2017_conference_proceedings_draft_version_2.pdf</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Profile Of Visitors in the National Park Šumava and their Attitude to Environmentally Friendly Tourism Offers

Original language description

Green marketing in the frame of green economy are currently enormously important in the programming and packaging of products in Czech Republic?s destinations. The aim of this work is to analyse the demands of the participants of tourism on eco-friendly accommodation, based on the identification of approaches in the offer of accommodation in the Šumava National Park area. Based on these analyses we point out the typology of guests from both the Czech Republic and abroad. Based on a questionnaire survey among the visitors of Šumava, namely Jezerní Slať, Modrava and Zadov in summer 2016, the analysis of customer behaviour was conducted. After this survey the friendly approaches in the presentation of accommodation enterprises and the finding of the relationship of visitors to the offer of sparse accommodation in the area were explored on the basis of advanced statistical methods. Both domestic and foreign respondents showed a similar willingness to accept or not to accept chosen eighteen measures regarding environmentally friendly accommodation and catering. Thus, inhomogeneity was not demonstrated. Respondents from abroad were willing to accept the declared &quot;Effort to Inform about Savings and Waste Management Options&quot; more than domestic respondents. In general, foreign respondents are generally more willing to spend more money on environmentally friendly accommodation and catering, which we can read from the average of their answers, which are in all cases higher than those of Czech respondents.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2017

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Proceedings of the International Scientific Conference on Recent Advances in IT, Tourism, Economics, Management and Agriculture ? ITEMA 2017

ISBN

978-86-80194-08-0

ISSN

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e-ISSN

neuvedeno

Number of pages

7

Pages from-to

167-173

Publisher name

Association of Economists and Managers of the Balkans.

Place of publication

Budapešť

Event location

Budapešť

Event date

Oct 26, 2017

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

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