Modeling of e-shop selection processes the presence of price comparison sites

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F18%3A43897410" target="_blank" >RIV/60076658:12510/18:43897410 - isvavai.cz</a>

Result on the web

<a href="https://mme2018.fm.vse.cz/wp-content/uploads/2018/09/MME2018-Electronic_proceedings.pdf" target="_blank" >https://mme2018.fm.vse.cz/wp-content/uploads/2018/09/MME2018-Electronic_proceedings.pdf</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Modeling of e-shop selection processes the presence of price comparison sites

Original language description

A price comparison website is one of successful online business applications. They offer to users (e.g., Heureka.cz or Zbozi.cz) a possibility to provide them with an overview of prices of some product in various e-shops including reputation of these e-shops, there by they also influence consumers&apos; perceptions of the risks associated with online shopping.The aim of our paper is to present a model that would model the basic processes of the choice of certain e-shop if a user uses one of the price comparator site. We use Dempster-Shafer theory to the modelling of this process. Our model should predict users&apos; selection of certain e-shop. While the product is recommended based on a recommendation system (or other, e.g., social network), e-shop is chosen based on a price of this product and reputation of this e-shop outlined in price comparison site. We use data collected from performed experiment to verify our model. It follows from a comparison that the model has good predictive abilities.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)

Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2018

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Mathematical Methods in Economics

ISBN

978-80-7378-371-6

ISSN

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e-ISSN

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Number of pages

6

Pages from-to

43-48

Publisher name

Matfyzpress

Place of publication

Praha

Event location

Jihlava

Event date

Sep 12, 2018

Type of event by nationality

EUR - Evropská akce

UT code for WoS article

000507455300008