Satisfaction of European Tourists – Benchmarking of EU Countries

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F18%3A43898186" target="_blank" >RIV/60076658:12510/18:43898186 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.17549/gbfr.2018.23.1.1" target="_blank" >http://dx.doi.org/10.17549/gbfr.2018.23.1.1</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.17549/gbfr.2018.23.1.1" target="_blank" >10.17549/gbfr.2018.23.1.1</a>

Result language
angličtina
Original language name
Satisfaction of European Tourists – Benchmarking of EU Countries
Original language description
High level of satisfaction of tourists is one of the most common goals of sustainable tourism destinations. The general assumption is that higher level of tourists' satisfaction leads to a higher tourists' loyalty to destinations. This research looks on this relationship from macro level of European Union (EU) countries. We have used data from Eurobarometer – Preferences of Europeans towards Tourism between 2013 and 2016 – to statistically compare and analyse several satisfaction indicators of European tourists incoming the chosen EU countries. The results show significant differences amongst countries as destinations and could be used to identify strengths and weaknesses of EU countries as tourism destinations. The robust data set enables the benchmarking of EU countries as tourism destinations from the tourists' satisfaction point of view. This study shows the ranking of the EU countries in several dimensions of tourists' satisfaction.
Czech name
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Czech description
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Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50204 - Business and management

Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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