Network Analysis of Intermediaries in Ecommerce

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F20%3A43901119" target="_blank" >RIV/60076658:12510/20:43901119 - isvavai.cz</a>

Result on the web

<a href="https://mme2020.mendelu.cz/wcd/w-rek-mme/mme2020_conference_proceedings_final_final.pdf" target="_blank" >https://mme2020.mendelu.cz/wcd/w-rek-mme/mme2020_conference_proceedings_final_final.pdf</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Network Analysis of Intermediaries in Ecommerce

Original language description

E-commerce from the point of view of network science can be charac-terized as bipartite network. One part of such a network is made up of users and the other part is by electronic shops (e-shops). Transactions between these groups can be represented by user-to-e-shops edges. Edges can be weighted, when weight can express the size of the transaction, etc. Similarly, nodes can be assigned a similar parameter, node strength. It may mean reputation, the size of e-shop, ability to buy, etc. In this paper, we look at the situation where other en-tities enter such ecommerce bipartite network. These entities will occupy a cen-tral position between the aforementioned two parts of the originally bipartite network, affect relationships and change the topology of original bipartite net-work. Gaining a central position is beneficial due to the relative simplicity of the possibility to influence of other agents. Central position defines an information broker who accesses information and integrates it through social links. In this paper we study the properties of intermediaries and show its distribution char-acteristics in dependence of behavior of users and e-shops.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)

Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2020

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

38th International Conference on Mathematical Methods in Economics

ISBN

978-80-7509-734-7

ISSN

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e-ISSN

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Number of pages

7

Pages from-to

46-52

Publisher name

Mendelova univerzita v Brně

Place of publication

Brno

Event location

Brno

Event date

Sep 9, 2020

Type of event by nationality

EUR - Evropská akce

UT code for WoS article

000668460800006