Product Distribution in Microbreweries during the COVID-19 pandemic

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F21%3A43904106" target="_blank" >RIV/60076658:12510/21:43904106 - isvavai.cz</a>
Result on the web
<a href="http://omp.ef.jcu.cz/index.php/EF/catalog/book/74" target="_blank" >http://omp.ef.jcu.cz/index.php/EF/catalog/book/74</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Product Distribution in Microbreweries during the COVID-19 pandemic
Original language description
The microbrewery market in the Czech Republic was stunned by the Pandemic COVID-19 crisis after a dramatic boom in the last fifteen years. Microbreweries as small and medium-sized enterprises have been forced to seek new channels to provide products to customers. In this paper, we examine the product distribution channels, including the possibilities of using online sales. The methodological approach is based on a questionnaire survey of 106 microbreweries. We analyzed relation of enterprise characteristics (localization, range of activities, production volume and number of years in business) and between distribution methods. The results show that production volume, partially localization of breweries, and range of activities related to the distribution channels selection on a statistically significant level. The age of a microbrewery was not identified as a factor significantly related to distribution channel preference.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 15th International Scientific Conference INPROFORUM New trends and challenges in the management of organisations
ISBN
978-80-7394-863-4
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
85-90
Publisher name
Jihočeská univerzita v Českých Budějovicích
Place of publication
České Budějovice
Event location
České Budějovice
Event date
Nov 4, 2021
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000835761600014

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