The Product Customization Process in Relation to Industry 4.0 and Digitalization
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F22%3A43905240" target="_blank" >RIV/60076658:12510/22:43905240 - isvavai.cz</a>
Result on the web
<a href="https://www.mdpi.com/2227-9717/10/3/539" target="_blank" >https://www.mdpi.com/2227-9717/10/3/539</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.3390/pr10030539" target="_blank" >10.3390/pr10030539</a>
Alternative languages
Result language
angličtina
Original language name
The Product Customization Process in Relation to Industry 4.0 and Digitalization
Original language description
Today’s customer no longer wants one-size-fits-all products but expects products and services to be as tailored as possible. Mass customization and personalization are becoming a trend in the digitalization strategy of enterprises and manufacturing in Industry 4.0. The purpose of the paper is to develop and validate a conceptual model for leveraging Industry 4.0 and digitalization to support product customization. We explored the implications and impacts of Industry 4.0 and digitalization on product customization processes and determine the importance of variables. We applied structural equation modeling (SEM) to test our hypotheses regarding the antecedents and consequences of digitalization and Industry 4.0. We estimated the process model using the partial least squares (PLS) method, and goodness of fit measures show acceptable values. The proposed model considers relationships between technology readiness, digitalization, internal and external integration, internal value chain, and customization. The results show the importance of digitalization and technology readiness for product customization. The results reveal that the variable of internal integration plays a crucial mediating role in applying new technologies and digitalization for customization. The paper’s main contribution is the conclusion that, for successful implementation of the customization process, models are required to focus on the internal and external factors of the business environment. Our findings are supported by various practical applications of possible product customization.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Processes
ISSN
2227-9717
e-ISSN
2227-9717
Volume of the periodical
10
Issue of the periodical within the volume
3
Country of publishing house
CH - SWITZERLAND
Number of pages
30
Pages from-to
1-30
UT code for WoS article
000774407800001
EID of the result in the Scopus database
2-s2.0-85126519953