Achieving A Great Reputation For Corporate Social Responsibility: Study From The Czech Hospitality Industry

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60162694%3AG42__%2F19%3A00536736" target="_blank" >RIV/60162694:G42__/19:00536736 - isvavai.cz</a>

Alternative codes found

RIV/25940082:_____/19:N0000007 RIV/25619161:_____/19:N0000049

Result on the web

<a href="https://fes.upce.cz/sites/default/files/public/mika0267/scipap_45_132445.pdf" target="_blank" >https://fes.upce.cz/sites/default/files/public/mika0267/scipap_45_132445.pdf</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Achieving A Great Reputation For Corporate Social Responsibility: Study From The Czech Hospitality Industry

Original language description

Corporate Social Responsibility (CSR) can be understood as an investment that will bring stability and prosperity to a company in the long-term. We investigate the notion that social initiatives will help companies to expand business through an excellent reputation in CSR and, thus, gain the conditions for profitable and sustainable growth. We employed questionnaire survey data and used statistical analysis of the results to identify possible links between social activities and other hotel characteristics, namely, a set code of ethics, hotel independence, hotel class, hotel size and managerial position of the respondent. According to the results, respondents considered socially responsible business practices as the most important. The Cause Promotion initiative was considered as less important than corporate philanthropy and volunteer work by hotel employees. The lowest importance was attributed to Cause-Related Marketing. A set ethical code has an impact on assessing the significance of all social initiatives. We have determined that managers of independent hotels pay less attention to social activities than managers of hotel chains. The hotel class did not affect responses in the categories of Cause Promotion and Social Marketing. Furthermore, hotel size did not affect assessed the significance of socially responsible business practices.

Czech name

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Czech description

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Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2019

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Scientific Papers of the University Of Pardubice, Series D: Faculty of Economics and Administration

ISSN

1211-555X

e-ISSN

1804-8048

Volume of the periodical

45

Issue of the periodical within the volume

1

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

12

Pages from-to

17-28

UT code for WoS article

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EID of the result in the Scopus database

2-s2.0-85067309137