MARKETING STUDY OF UNITERRUPTIBLE POWER SUPPLIES

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F04%3A7766" target="_blank" >RIV/60460709:41110/04:7766 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

MARKETING STUDY OF UNITERRUPTIBLE POWER SUPPLIES

Original language description

The article ?Marketing Study on Selected Product Assortment? deals with marketing study application at uniterruptible power supplies (UPS). For the purpose of the marketing study, there was selected a business subject, which represents selected market ?it was company called Altron a.s. The company has already been present at market ten years and in 2000 year has the company occupied the largest market share among all the concurrence. The study is elaborated on market standby resources analysis and consequently marketing strategy analysis of the Altron a.s. When evaluating reached information, there are suggested certain changes in Altron procedures for the marketing strategy of the company to be in perfect harmony with present market development and also with increasing Internet influence on business. The term Internet is often mentioned as a medium, providing alternatives of marketing instruments solution. The Internet significance (when focusing on marketing and logistics in busines

Czech name

MARKETINGOVÁ STUDIE ZÁLOŽNÍCH ZDROJŮ ENERGIE

Czech description

The article ?Marketing Study on Selected Product Assortment? deals with marketing study application at uniterruptible power supplies (UPS). For the purpose of the marketing study, there was selected a business subject, which represents selected market ?it was company called Altron a.s. The company has already been present at market ten years and in 2000 year has the company occupied the largest market share among all the concurrence. The study is elaborated on market standby resources analysis and consequently marketing strategy analysis of the Altron a.s. When evaluating reached information, there are suggested certain changes in Altron procedures for the marketing strategy of the company to be in perfect harmony with present market development and also with increasing Internet influence on business. The term Internet is often mentioned as a medium, providing alternatives of marketing instruments solution. The Internet significance (when focusing on marketing and logistics in busines

Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

Z - Vyzkumny zamer (s odkazem do CEZ)

Publication year

2004

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Agricultura Tropica et Subtropica

ISSN

80-213-1057-X

e-ISSN

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Volume of the periodical

37

Issue of the periodical within the volume

2

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

6

Pages from-to

81-86

UT code for WoS article

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EID of the result in the Scopus database

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