New innovative approach with customers communication in retail

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F07%3A21442" target="_blank" >RIV/60460709:41110/07:21442 - isvavai.cz</a>

Result on the web

—

DOI - Digital Object Identifier

—

Result language

čeština

Original language name

Nové inovační přístupy v komunikaci se zákazníky v maloobchodě

Original language description

Positionings strategy is a way how the business wants to be seen by a customer. It is closely connected with market segmentation. In the knowledge economics, which isnbased on IT and CT, it means building of stabile client groups. Standard trade models must be enlarged by positioning strategies in a IT and CT environment to ensure long term growth of enterprises. The article describes possibilities of establishment of positioning strategy in the Czech internal retail subsystem. This contribution was processed within the Research Project of MSM 6046070906 ?The economics of Czech agricultural resources and then effective use within multifunctional systems of agriculture and food?, Faculty of Economics and Management,CUA in Prague.

Czech name

Nové inovační přístupy v komunikaci se zákazníky v maloobchodě

Czech description

Positionings strategy is a way how the business wants to be seen by a customer. It is closely connected with market segmentation. In the knowledge economics, which isnbased on IT and CT, it means building of stabile client groups. Standard trade models must be enlarged by positioning strategies in a IT and CT environment to ensure long term growth of enterprises. The article describes possibilities of establishment of positioning strategy in the Czech internal retail subsystem. This contribution was processed within the Research Project of MSM 6046070906 ?The economics of Czech agricultural resources and then effective use within multifunctional systems of agriculture and food?, Faculty of Economics and Management,CUA in Prague.

Type

D - Article in proceedings

CEP classification

GA - Agricultural economics

OECD FORD branch

—

Project

—

Continuities

Z - Vyzkumny zamer (s odkazem do CEZ)

Publication year

2007

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Moderné prístupy k manažmentu podniku

ISBN

978-80-227-2750-1

ISSN

—

e-ISSN

—

Number of pages

1

Pages from-to

0-0

Publisher name

STU Bratislava

Place of publication

Bratislava

Event location

Bratislava

Event date

Sep 6, 2007

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

—