Using social networks as an integration tool in rural areas of the Czech Republic -- agricultural enterprises
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F12%3A55235" target="_blank" >RIV/60460709:41110/12:55235 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Using social networks as an integration tool in rural areas of the Czech Republic -- agricultural enterprises
Original language description
The present paper is aimed at introducing a pilot study on the use of social networks in agricultural enterprises. It is focused in particular on using social media as a development tool with a view to increase the market competitiveness of agriculturalenterprises. The primary data have been retrieved from a questionnaire survey of ICT use in agricultural enterprises of the Czech Republic (the so-called Exploration 2011). The questionnaire survey was targeted at agricultural enterprises farming at least the area of 100 hectares (a basic selection criterion of the complex survey). The survey dealt not only with monitoring social networks use in agricultural enterprises as such but as well with the promotional potential of social networks in agricultural enterprises with non-agricultural activities. The survey was focused on the Central Bohemian Region as it shows a high concentration of agricultural enterprises. The present view of social networks in agricultural enterprises within the
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
GA - Agricultural economics
OECD FORD branch
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Result continuities
Project
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Continuities
Z - Vyzkumny zamer (s odkazem do CEZ)
Others
Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
ISSN
1211-8516
e-ISSN
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Volume of the periodical
LX
Issue of the periodical within the volume
4
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
8
Pages from-to
173-180
UT code for WoS article
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EID of the result in the Scopus database
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