International marketing - within and beyond Visegrad borders
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F14%3A64682" target="_blank" >RIV/60460709:41110/14:64682 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
International marketing - within and beyond Visegrad borders
Original language description
The main objective of the book ?International Marketing: Within and Beyond Visegrad Borders? is to provide a comprehensive overview on the topic of international marketing from the viewpoint of issues related to the V4 countries, namely the Czech Republic, Hungary, Poland and Slovakia. The book contains issues related to international marketing as well as practical and deeper insights from V4 countries and global perspective in each chapter, some of them illustrated on case studies originated from thisregion.
Czech name
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Czech description
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Classification
Type
B - Specialist book
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
ISBN
978-83-7759-039-3
Number of pages
311
Publisher name
Wydawnictwo Episteme
Place of publication
Krakow
UT code for WoS book
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