Competition among Companies in the Fast Food Market in the Czech Republic

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F14%3A65900" target="_blank" >RIV/60460709:41110/14:65900 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

čeština

Original language name

Competition among Companies in the Fast Food Market in the Czech Republic

Original language description

The aim of the paper is to express the nature and the extent of changes in the consumer preferences in the context of the oligopolistic multinational chains of fast food restaurants. The methodology of the paper is based on the analysis of growing marketshares of fast food restaurants in the Czech Republic using the performance indicators of companies. Among the largest fast food restaurants in the Czech Republic are McDonald?s, KFC, Subway and the new fast food chain Parky?s. McDonald?s market share in terms of output is currently 46% of the fast food market. The paper therefore analyzes the last part of the agri-food vertical with clear consequence on the demand for agricultural commodities and for food as a whole. This study is supported by the Internal Grant Agency of Faculty of Economics and Management, Czech University of Life Sciences Prague (Projects No. 20141025 ? The growing share of fast food restaurants in consumer demand).

Czech name

Competition among Companies in the Fast Food Market in the Czech Republic

Czech description

The aim of the paper is to express the nature and the extent of changes in the consumer preferences in the context of the oligopolistic multinational chains of fast food restaurants. The methodology of the paper is based on the analysis of growing marketshares of fast food restaurants in the Czech Republic using the performance indicators of companies. Among the largest fast food restaurants in the Czech Republic are McDonald?s, KFC, Subway and the new fast food chain Parky?s. McDonald?s market share in terms of output is currently 46% of the fast food market. The paper therefore analyzes the last part of the agri-food vertical with clear consequence on the demand for agricultural commodities and for food as a whole. This study is supported by the Internal Grant Agency of Faculty of Economics and Management, Czech University of Life Sciences Prague (Projects No. 20141025 ? The growing share of fast food restaurants in consumer demand).

Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AH - Economics

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2014

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

AGRIS on-line Papers in Economics and Informatics

ISSN

1804-1930

e-ISSN

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Volume of the periodical

VI

Issue of the periodical within the volume

4

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

14

Pages from-to

161-174

UT code for WoS article

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EID of the result in the Scopus database

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